Next Fifteen Communications group - Annual Report 2007
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02/ Virtual worlds: Pioneers with impact?
Global reach

NORTH AMERICA

Map of North American locations

The global headquarters of most of the world’s largest technology companies are in North America. To serve them, Next Fifteen has ten offices located in the main markets of the technology and public relations industries. In partnership with their clients, over 300 communications consultants work to deliver consistent communications campaigns worldwide. They provide counsel on thought-leadership and international communications strategy, alongside the day-to-day execution of corporate communications, media and analyst relations, public affairs and financial communications programmes.

Brands operating in North America

  • Text 100
  • Bite
  • OutCast
  • 463

Key clients

  • Sun Microsystems
  • Fuji
  • IBM
  • NXP
  • Xerox
  • Cisco
  • Yahoo!
  • Infosys
  • AMD
  • RSA
  • Lenovo
  • VMware
  • EMC
  • ARM
  • Salesforce.com
  • Dell
£25.9m

Regional net revenue

16.20%

Regional net profit margin

53%

Contribution to adjusted profit

UNITED KINGDOM

Map of UK locations

It’s here that Next Fifteen began, with Text 100. 26 years later, Text 100’s consultants continue to deliver quality-accredited corporate communications and media and analyst relations, and London acts as a hub for Text 100’s EMEA operations. Two-thirds of its clients are international brands, including technology and services vendors such as IBM, NXP and ARM. Bite, Inferno and Lexis all have a significant London presence. London now rivals San Francisco as the largest Next Fifteen employment centre, with approximately 240 consultants.

Brands operating in United Kingdom

  • Text 100
  • Bite
  • Redshift Research
  • Inferno
  • Lexis

Key clients

  • Microsoft
  • IBM
  • Samsung
  • ARM
  • Norwich Union
  • Novell
  • NXP
  • Apple
  • Sun Microsystems
  • Cisco
  • Symantec
  • Palm
  • Barclays
  • Total
  • Unilever
  • Domino’s Pizza
£18.4m

Regional net revenue

13.10%

Regional net profit margin

31%

Contribution to adjusted profit

EUROPE AND AFRICA

Map of Europe and Africa locations

Europe continues to transform itself with new EU members, an established single currency, and an increasingly harmonised marketplace. While conducting business gets easier, communicating across many languages remains as complex as ever. Next Fifteen has ten offices in the region plus a licensed partner, and a further office in the rising market of South Africa. Every day around 130 consultants show global companies how to successfully implement wide-ranging communications programmes. Some of these are in a single market, but today close to half of Next Fifteen’s European clients are supported in more than one market region-wide.

Brands operating in Europe and Africa

  • Text 100
  • Bite

Key clients

  • IBM
  • Avaya
  • NXP
  • Amdocs
  • Novell
  • Philips
  • ARM
  • Citrix
  • Lenovo
  • MathWorks
£8.6m

Regional net revenue

7.50%

Regional net profit margin

8%

Contribution to adjusted profit

ASIA PACIFIC

Map of Asia Pacific locations

Asia Pacific presents many unique communications challenges. It’s a region of diverse cultures and languages, rarely navigated without plenty of local experience and established relationships. With this in mind, Next Fifteen operates a network of eleven offices under the Text 100 brand, plus three licensed partners, employing more than 220 staff. In addition Bite has recently opened offices in Beijing and Hong Kong.

Brands operating in Asia Pacific

  • Text 100
  • Bite

Key clients

  • IBM
  • Philips
  • Lenovo
  • Symantec
  • Microsoft
  • Adobe
  • Nokia
  • Oracle
  • NXP
  • ARM
£6.3m

Regional net revenue

9.70%

Regional net profit margin

8%

Contribution to adjusted profit

© 2007 Next Fifteen Communications Group plc