Next Fifteen Communications group - Annual Report 2007
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03/ Global, local... going glocal down in Acapulco
Senior management team

Aedhmar Hynes – Text 100

Aedhmar Hynes leads Text 100 in its mission to be the most influential adviser to progressive companies using technology as a competitive advantage. Under her leadership Text 100 has built, and continues to grow, its position as the creative thought partner of choice in public relations and integrated communications. Prior to her appointment as CEO, she was Regional Director of Text 100’s US operations and has worked with Text 100 for 17 of her 19 years in public relations. Based in New York, she is a Board Member of the Council of PR Firms, a Trustee of the Arthur W. Page Society and a member of the Aspen Institute Roundtable on Technology.

Clive Armitage – Bite Communications

Clive Armitage joined the Group in 1990, working in Text 100’s London office. In 1994 he was seconded to Johannesburg, South Africa to help set up and establish Text 100’s first presence in Africa. He returned from South Africa in 1995 to help co-found Bite Communications. Clive became CEO of Bite Communications in 1998 and subsequently moved to San Francisco in 2003 to manage the acquisition of Applied Communications and its subsequent integration into Bite Communications.

Grant Currie – Inferno Communications

Grant Currie founded Inferno Communications with two colleagues from Bite in May 2003. In four years of operation he has overseen the growth of the business to a 30+ person agency looking after a considerable percentage of the Microsoft UK account, as well as clients such as Palm, Computer Associates & Capgemini.
 
Grant was at Bite for six and a half years and has been involved in public relations for 13 years. He has run a number of major accounts including Oracle e-Business, BT, Openwave, Inmarsat & Cisco. He also ran Bite’s European Services Division for three years.

Margit Wennmachers – OutCast Communications                       

Before co-founding OutCast Communications, Margit Wennmachers spent over 4 years at Blanc & Otus, where she managed several of that agency’s largest client accounts, such as Sybase and the IBM Olympics. Following the 1996 Olympic Games, Margit helped grow the agency’s Internet client group.

Before joining Blanc & Otus, Margit was living in Germany, where she was responsible for European marketing/ communications at Stardent Computers, a graphics workstation manufacturer headquartered in Sunnyvale, CA.

Caryn Marooney – OutCast Communications

Caryn Marooney co-founded OutCast Communications in 1997. Caryn brings energy, experience and a fierce belief that PR tactics and strategy are both sides of the same coin. Over the years, Caryn has provided leadership, experience and a passion for the practice of PR. She has been an instrumental voice in OutCast’s work with salesforce.com, for whom she has advised since 1998. From early positioning around ‘the end of software’ through a highly successful IPO, Caryn continues to lead the salesforce.com team at OutCast.

Prior to founding OutCast, Caryn spent more than five years at Blanc & Otus, where she oversaw accounts such as Sybase, as well as IBM’s sponsorship of the 1996 Olympic Games.

Margot Raggett – Lexis Public Relations

Margot joined Lexis in 1993 as its first graduate trainee and seventh member of staff. She has since risen through the ranks as the company has grown. She was part of a successful management buyout team in 2002, at which point she became Operations Director. During her career she has advised a broad range of clients including  Coca-Cola, Domino’s Pizza, Boots and Early Learning Centre. She has also led the UK PR for Dove’s Campaign for Real Beauty for the past four years. Margot became CEO of Lexis in August 2007, the month at which the number of Lexis employees hit 100.

© 2007 Next Fifteen Communications Group plc